The Most Focused Nonprofits Keep Their Strategies Simple

The Most Focused Nonprofits Keep Their Strategies Simple

A few weeks ago, I taught an introductory Balanced Scorecard (BSC) course to a group of individuals from small nonprofits at Washington, DC’s, Center for Nonprofit Advancement.  As part of the class, I walk through a case study of a nonprofit that successfully implemented the BSC and I stop along the way and give participants exercises to work on so they get a feel for developing a strategy map and scorecard.

Well, I had just gone over the strategy map and asked the students to take some time to develop their own “quick and dirty” strategy map.  The idea was to get them thinking about the limited number of strategic objectives for their organizations over the next three to five years.  

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How to Build an Amazing Strategy Map for Your Small Nonprofit

How to Build an Amazing Strategy Map for Your Small Nonprofit

If you’re the leader of a small nonprofit, you probably have a pretty good idea what your strategic goals are for the next three to five years for your organization, but does anyone else?  I find that leaders of small nonprofits—who are often the founders—sometimes have a difficult time articulating their strategic vision in a manner that staff, board members, clients, and other stakeholders understand it.

That’s why I suggest building a strategy map—a one-page view of your strategic objectives—to help communicate that strategic vision.  The following is a pretty simple six-step approach to putting your strategy on paper in the format of a strategy map.

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